SG Property · Marketing Intelligence

What’s working right now.

The 10 content formats breaking out across CEA-verified SG agents this month. Pick one, copy it.

TrendingProperty Walkthrough and TourThese posts showcase physical listings and showflats through video tours, AI staging, or reaction overlays to highlight property features.37 posts34 agentsDrives DMsSee how TrendingMarket Analysis and EducationThese posts explain complex property policies, land costs, hidden anomalies, and tech workflows to build professional authority.20 posts18 agentsSee how TrendingComedy Skit and SatireThese posts use humor, roleplay, self-deprecating jokes, and funny edits to make real estate topics highly entertaining.35 posts30 agentsSee how Local Neighborhood GuideThese posts review specific local food spots and hidden gems to position the agent as an on a particular neighborhood.4 posts3 agentsSee how Personal Struggle and VulnerabilityThese posts share raw personal setbacks, humble beginnings, and sacrifices to build deep trust and lower buyer defenses.8 posts8 agentsSee how Family and Personal Life MilestoneThese posts share family moments, pregnancies, birthdays, and vacations to humanize the agent beyond their corporate identity.45 posts40 agentsSee how Off Duty Passion and LifestyleThese posts show the agent's personal hobbies, custom cars, and intense physical activities outside of their property work.10 posts9 agentsSee how Award and Commission BragThese posts display official agency awards, sales rankings, and high commission milestones to validate professional competence.30 posts27 agentsSee how Client Success and Key HandoverThese posts celebrate completed transactions and happy clients to provide real-world other people vouching for them of the agent's capability.9 posts9 agentsSee how Behind the Scenes and Team CultureThese posts capture team photoshoots, award ceremonies, and daily office camaraderie to show a supportive work culture.9 posts9 agentsSee how

“Drives DMs” and the Trending flag are estimated from the ask and the comment pull, not measured (Instagram hides saves and DMs).

Honest ceiling. Reach is attention, not leads or closings. This shows what is reaching right now so you know what to post. Verify every figure against HDB / CPF / IRAS before posting, and show your CEA name and registration number.